We like to tell our customers that change is a powerful force. That bold organisations can create transformative opportunities if they embrace change and channel it.
Of course, it would be meaningless if we didn’t walk the walk and take our own advice. That’s why we’ve been embracing change to transform the Qrious brand, and the way we talk about what we do. As the boundaries of technology move ever forward, so do we. We’ve grown both in size and reputation, having worked with some of New Zealand’s boldest organisations on their data innovation projects.
Katherine Lee, Marketing lead here at Qrious, is excited to see the changes rolling out. "The launch of our new website and brand identity marks a new chapter for Qrious. We're simplifying the complex and making it clearer how we can help organisations navigate the data landscape to achieve tangible results."
When Qrious first launched, data was the biggest news in business. And it’s still at the heart of what we do. But out of data science has evolved new AI technologies that are equally exciting, filled with huge potential — and risk — for modern organisations.
As a mature business, with deep experience, Qrious in 2024 is a trusted advisor and partner to our customers, backed by the full power and expertise of the Spark Business Group. Our purpose is to unlock the hidden power of data to drive measurable, meaningful impact. To do this, we’ve built a highly skilled team, extensive IP, exciting products and enduring relationships with leading names in the tech world like Microsoft, AWS and Snowflake.
Our new Qrious brand identity is all about the impact we can help deliver. We know that the organisations we work with care deeply about the effectiveness of the technology they adopt. It’s a critical investment and they want to see meaningful, measurable impact from any programme of innovation they undertake.
Visually, our new brand identity is bolder, brighter and more impactful, with a refreshed colour palette and a suite of bold and flexible design elements. Tonally, our brand language is anchored in results, while exploring the power of what’s possible.
On the new Qrious website, we’ve simplified the language of what we offer into four areas: we advise; we deliver; we operate; and we licence. Essentially, every project we engage in, from a new data pipeline to a full data and digital transformation, will step through one or more of these phases.
It’s an exciting time for Qrious and for our customers. Together we’re making bold choices that will create measurable and meaningful outcomes today, and deliver data-driven innovation that will redefine tomorrow.
